MAX

McAfee Elite and Premier Partners can access customer information through MAX - McAfee's CRM for Partners. Register Today

Getting started

How can i get access to MAX?

Max is available to McAfee PremierPartners and ElitePartners. For more information on becoming a McAfee Partner visit http://www.mcafeepartner.com/

  • As a Premier or ElitePartner you may need to renew your registration. If you have registered here after July 1st, 2008, reregistration should not be required.
  • All employees who need access to MAX need to register.
  • After you have registered and been accepted for access to MAX, you will be sent your username and password. You can now log into MAX
  • Each partner will appoint a Partner administrator for MAX with the ability to :
    • Access all partner user views and opportunities
    • Create additional territories
    • Add more users (including other Partner Administrators)
    • Assign opportunities to partner representatives
  • Gain familiarity with MAX and update your online profile.
  • Use MAX to access leads and account renewal information

if you have additional questions, please contact your McAfee Channel Account Manager (CAM).

 

Training

How can i learn more about MAX?

Free online courses are available via elearning. You can login to elearning through MAX

 

Support Phone numbers

Phone numbers for MAX support

Support numbers will be available in the near future.  In the meantime call your local office and you will be directed to the McAfee MAX Administrators who will assist you with your problem or escalate it to technical support. Or contact your CAM or email Reseller_Support@mcafee.com

Phone numbers for technical support

support phone numbers for partners can be found by calling the Corporate Support Phone number listed on the McAfee Contact Us webpage.

 

Why use MAX?

Discover how much easier we’ve made it for you to do business with McAfee.  As business partners, we want your sales to grow, help you get the most from the rich functionality of MAX and believe that our partnership is strengthened by your participation towards that goal. In fact, we asked some of our Partners to help us simplify the process of retrieving McAfee opportunities and incorporated their responses into our strategy.

You’ll learn how to capture upcoming renewals along with all the pertinent licensing information in one central place. You’ll discover how easy it is to locate qualified leads and how to enhance your margin by registering them in MAX. You’ll discover how Opportunity Management with McAfee will deliver immediate value to your enterprise by providing visibility to transaction-critical data.  You’ll find that MAX provides a rich set of tools within this single, integrated system and create efficiencies in jointly managing a robust opportunity/renewal pipeline with you, our valued partners.

We trust that you will find the training to be valuable in quickly bringing your team up to speed on using MAX. As always, please forward any feedback or suggestions for improvement.

MAX Overview

MAX is the single, central resource for McAfee SecurityAlliance Program enabling Partners through Collaboration, Communication and Commerce.

Collaboration with our Partners is at the ‘Heart’ of the McAfee SecurityAlliance eXchange
• The place for McAfee Leads, Renewals and Registered Opportunities, delivered confidentially to you.
• Common Access to joint sales opportunities. MAX is the platform for opportunity forecast detail, notes, comments, and contact information.
• MAX Support gives you visibility and allowing you to create and track your customer problem tickets and escalations.

Communication for up-to-the-minute news from McAfee including Product & Pricing
• Training & Certification for Products, Technical, Sales, & Business courses. Track your certifications on-line, try our on-line hands on lab environment…all this at no charge to McAfee SecurityAlliance Partners.
• Support & Technical Information provides you with accessible technical content with product Alerts and available patches.
• McAfee Global Support Labs demonstrating product capabilities to Customers and simulating scenarios for trouble shooting - at no cost to you!

• Partner Customer Retention through the McAfee Customer Care Program works together to identify opportunities, surveying customers and proactively generating demand to ensure satisfaction and upsell with all new sales inquires Partners.

Commerce - Enables you with sales tools for;
• Deal Registration for margin enhancement opportunity.
• Product Configurator helps find the products that match your Customer needs.
• Exception Quoting allows Partners to easily manage pricing exception.
• Partner Sales Rewards gives you an even more incentive to sell McAfee Products.

• MAX Order Management - Provides an up to the minute electronic commerce system allowing Resellers & Distributors to place orders online with McAfee enabling faster and higher rate of order acceptance through customer and grant validation features. Elimination of the manual re-keying of data, resulting in improved McAfee profitability and order volume management for McAfee Partners.

This functionality is available to McAfee SecurityAlliance Partners in APAC, EMEA & LTAM.

Frequently Asked Questions

Q1. What is the McAfee SecurityAlliance?
A. The McAfee® SecurityAlliance™ Global Partner Program is the global marketing and sales enablement program designed to meet the needs of our reseller partners in supporting end-user customers. It is a flexible, global program providing partner benefits based on their level of attainment of designated criteria. There is an extensive range of benefits, such as marketing development funds, incentives, co-marketing tools, training and certification offerings, lead generation, pre- and post-sales support, etc., that help to enhance profitability and business growth.

Q2. Why should a Partner join the McAfee SecurityAlliance?
A. The McAfee SecurityAlliance is designed to support our partners’ business needs. McAfee is committed to the goal of being 100 percent channel and will take direct only a relatively small number of designated accounts. Working together, we address the ever-evolving challenges of the security marketplace with industry-leading products and services. The McAfee product families provide resellers with the right solutions for securing their customers’ business needs today—and a roadmap for providing ongoing value-added services as their needs change. The McAfee SecurityAlliance is designed to help Partners secure their customers’ loyalty, so they can enhance business profitability.

Q3. How does the McAfee SecurityAlliance work?
A. Our tiered program rewards partners based on their level of investment and participation. Three Partner designations provide flexibility, so as a partner’s business expands, they can move through the levels gaining further benefits. The AssociatePartner is the entry level, requiring minimal achievement of designated criteria. The next level is Premier Partner, requiring a moderate level of achievement of designated criteria. The highest level is Elite Partner, requiring the greatest level of achievement of designated criteria. Achieving the Premier Partner or Elite Partner designations distinguishes the Partner as a leader that has invested in additional capabilities and skills to help businesses manage their network security needs.

Q4. What level of the McAfee SecurityAlliance is right for me?
A. Each partner firm needs to determine what level of investment they want to make in order to achieve one of the three designated levels of the McAfee SecurityAlliance. Requirements for each of the three levels are determined by product solutions and may vary by geographic locations. Details on specific requirements and how to join the McAfee SecurityAlliance can be found at: http://www.mcafeesecurityalliance.com/us/

Q5. Who determines what level a Partner firm will be designated to participate in the McAfee SecurityAlliance?
A. The partner firm first determines what level of investment they want to make to achieve the designated level. They should then work with the appropriate McAfee CAM to ensure that the required criteria are attained. McAfee will then determine what level has been achieved and will verify to the partner. McAfee reserves the right to make final determination of level designation and corresponding benefits provided.

Q6. Will new Partners automatically receive a Partner designation?
A. Actual designation for Premier Partners and Elite Partners will only occur once the designation criteria have been met and confirmed by McAfee.

Q7. What are the new names of the McAfee SecurityAlliance Tier Models formerly known as Anti-Virus and IPS/Foundstone/Entercept?
A. McAfee's tiered partner strategy focuses on four product areas or specializations.  These are System Security, Network Security, Risk and Compliance Management, and Data Loss Prevention.

Q8. What are the requirements for a Partner to become an AssociatePartner, Premier Partner, or Elite Partner of McAfee SecurityAlliance?
A. A reseller partner who wants to be an Elite or Premier Partner must sign the McAfee Authorize Partner Base Agreement.  A partner must also meet the qualifications to be authorized to sell products. The partner has a ninety-day qualification period to meet all program requirements. Once requirements are met, McAfee will communicate and activate program status. Associate Partners must register through McAfee Web site enrollment to participate in the McAfee SecurityAlliance at: www.mcafeesecurity.com/us/partners/default.asp. Look for “apply to become a partner” on the web site.

Q9 What does provisional status mean?
A. Provisional status means that the partner firm has executed the McAfee Reseller Agreement, and begun the 90 day period to meet the basic accreditation requirements as listed in the authorized product exhibits of the agreement. The partner is also working toward meeting their self selected tier designation requirements, which are outlined in the McAfee SecurityAlliance Partner Program Documentation of Definitions and Requirements for Asia Pacific Theater found at: http://www.mcafeepartner.com/public/MSADefinitions.pdf

Q10. Are the designations of AssociatePartner, Premier Partner, and Elite Partner awarded at a global level or are they country-specific?
A. Each geography will determine the appropriate criteria required by product solutions. There will be some difference in requirements and benefits, however, the basic designations and criteria structure will be the same.

Q11. What’s new to McAfee’s SecurityAlliance program in 2009?
A. The McAfee SecurityAlliance program was first available in North America and EMEA in October 2004. The other geographies including APAC and LTAM began announcing their customized programs beginning in Q1 2005. McAfee has been tracking the success and progress of our Channel Partners worldwide, therefore, for in 2009 we have incorporated additional program enhancements that support and enable our Partner’s success.

Q12. Will SecurityAlliance partners have an Annual Revenue Requirement in 2009?
A. No.  Asia Pacific Elite Partners and Premier Partners will not have official annual revenue requirements in 2009. The McAfee CAM will work with the partner to develop the updated CHAMP Plan or Business Plan to establish and agree on annual revenue targets, sales and marketing activities.

Q13. What are The CHAMP Plan and The Business Plan?
A. The CHAMP Plan is a formal document used to set annual marketing and sales goals. The CHAMP Plan is for Elite Partners, it is developed jointly by the McAfee CAM, McAfee Channel Marketing Manager and the designated partner representative. The plan is developed for a full calendar year and completed in January 2009 it will also be reviewed and update as needed on a quarterly basis. The Business Plan is a subset of the CHAMP Plan and will be completed jointly by all Premier Partners and their assigned CAM and Channel Marketing Manager in January 2009. Both documents are used to set annual marketing and sales goals and are updated quarterly.

Q14. What are the requirements to resell McAfee products that are in Closed Distribution?
A. Closed Distribution products generally require more sales and technical skills than our Open Distribution products. Therefore, we have required additional training certifications (based on partner tier) and contracts. The minimum requirements for reselling Closed Distribution products are as follows: Web enrollment into the SecurityAlliance program, a signed Authorized Partner Base Contract Agreement, plus required Country based sales and technical certifications.

Q15. When do I have to complete the signing of the Authorized Partner Base Contract Agreement?
A. Once the contract process begins, there is a thirty-day period to complete signing by authorized individuals from the Partner firm and McAfee. Partners will work with their CAM to execute the Reseller Agreement. The term of the McAfee Reseller Agreement, unless the agreement is breached, is continued until it is terminated (upon written 30 day notice) by one of the parties.

Q16. What is MAX (McAfee SecurityAlliance eXchange)?
A. MAX replaces the McAfee Partner-restricted Web site to simplify navigation, consolidate all systems’ access into a single portal, and to improve overall usability. MAX is the enhanced partner relationship management infrastructure that SecurityAlliance members use to exchange information with McAfee. At a high level, MAX enhances communication, collaboration and commerce with our partners. Key MAX features include: Order Status Visibility (from placement to fulfillment), Integrated Quoting System, Product Configuration Assistance, Visibility to Assets and Support Renewals, Complete Customer Order History, Partner Single Sign On, SecurityAlliance™ Program Visibility to Authorizations and Certification Status. Partners can access MAX from the Partner section of the McAfee Website at: www.mcafee.com

Q17. Is there a fee to join the McAfee SecurityAlliance program?
A. No. All functions of the McAfee SecurityAlliance are free, but consideration for selected benefits is determined by approved Partner level designations.

Q18. How long do I stay at a specific level?
A. Membership status is for a full calendar year. Annual qualification is required for Premier Partner, and Elite Partner levels. Qualification will be done in Q4 of each year. The calendar fourth quarter is a review, planning, and transition period.

Q19. What leads will be given to McAfee SecurityAlliance channel partners?
A. Leads are collected from various McAfee marketing activities and campaigns. Leads are then routed to our partners based on partner level of participation and program attainment. A McAfee Lead Management Representative qualifies customer prospects to determine viable revenue – generating opportunity and potential action for follow up. Qualified leads are assigned and routed directly to an Elite Partner or Premier Partner, following a pre-set criteria and sent to a partner via MAX.

Q20. What type of marketing support will Partners have access to in the program?
A. All enrolled partners will have access to our MAX partner portal for sales and marketing support. The Elite Partner and Premier Partner will be eligible for consideration of Marketing Development Funds based on the criteria outlined in our Marketing Development Fund Offering Guidelines document.

Q21. How did the SecurityAlliance program benefits change?
A. McAfee has made significant benefit enhancements offered to our partners during the last year in Growth and Profitability, and Enablement. Some of those offerings include Not for Resale Software Offerings; the Global Assistance Labs for technical support; Try and Buy Offerings; Service Delivery Guides; Request for Proposal Offering and Co-marketing activities. Additionally, throughout 2009, we will be providing a competitive set of new benefits to help our partners drive additional revenue. Partners who meet the SecurityAlliance program requirements for their partner designation will gain access to these added benefits as appropriate. Full details on specific program benefits can be found at: www.mcafeesecurity.com/us/partners/default.asp.

Q22. What does McAfee have available to Partners in Training and Certification Offerings?
A. McAfee continues to put a high importance on the knowledge transfer and education of our partners’ Sales and Technical Staff, therefore, we are delivering updated Sales and Technical training modules that mirror our product roadmap via our online training portal NetExam. All members in good standing of the McAfee SecurityAlliance are eligible for online training and certification free of charge. McAfee Asia Pacific also offer quarterly classroom training to all partners free of charge. See www.mcafeepartner.com/training for training schedules.

Q23. What are the enhancements to technical support programs?
A. Eligible partners will gain access to technical support and pre- sales support via the three tiered offering that provides the highest level of support to our Elite Partners with assigned Support Account Mangers (SAMs). Premier Partners are provided phone support and Associate Partners are provided web support. Partners also have access to the Deployment Assistance Program (DAP) for implementation assistance and product configuration.

Q24. What is new with the pre-sales support?
A. Elite Partners and Premier Partners have access to pre- sales support from a McAfee Sales Engineer (SE) to assist in qualifying and closing sales opportunities. Associate Partners also have access to pre-sales support from on-line tools like the McAfee product configurator and on-line price book.

Q25. What is the Beta- program?
A. The Beta program is designed to help partners gain advanced insight into product progression and provide pre-sell and post -sell installation information. Selected partners will work in tandem with our Product Management group during a pre-release period to help build awareness, market share and shorten the sales cycle so that products are delivered to customers in the shortest time possible.

Q26. What type of post-sales support will I have access to as a McAfee SecurityAlliance Partner?
A. The McAfee Technical Support Partner offering provides three different levels of support for registered and certified Partners.

• AssociatePartner—this Partner offering entitles Associate Partners access to the Reseller Hotline  as well as the McAfee ServicePortal (https://mysupport.mcafee.com/) for case creation and management, as well as the McAfee KnowledgeBase and self-help support tools. Access to the ServicePortal, include the following associated features:

  • Search our comprehensive collection of support tools with 24x7x365 access to our award-winning ServicePortal at https://mysupport.mcafee.com/.
  • Find answers in our unmatched wealth of online technical documentation via the knowledge base, product FAQs, white papers, and user guides.
  • Stay productive by taking advantage of our product installation guides and video tutorials.
  • asily find and download our daily DAT’s, and unlimited product updates, upgrades and patches.
  • Create, track, and manage support cases on line — an easy-to-use way to monitor the history and progress of  support incidents and resolutions.
  • Access innovative online tools, such as Am I Up To Date? Minimum Escalation Requirements (MER), and Web Immune to accelerate problem resolution.
  • Retrieve the most current information on past and present threats via Security HQ and the virus information library.
  • Read and learn from online security alerting services

• Premier Partner—this Partner offering entitles Premier Partners access to the ServicePortal as described above, as well as access to Gold-level support, and to the 24x7 live chat and telephone support.  The Gold level of McAfee Technical Support provides a dedicated phone queue that’s available 24 hours a day, 7 days a week. The phone queues are staffed by highly trained and certified Gold Support Technicians who specialize in the McAfee product line. Premier Partners will also have 24x7 access to live chat as well as telephone support, these associated features include:

  • Live 24/7 telephone support
  • Monthly channel e-newsletter
  • Free subscription to MSAS (McAfee Security Alerting Service) for proactive alert notifications
  • Access to the McAfee Global Support Lab
  • Online Partner training
  • Facilitation of end-user training and demonstrations

• Elite Partner—this Partner offering entitles Elite Partners access to all of what is described above plus a named Support Account Manager (SAM) offering Platinum-level support. Validated Partners for SAM support will receive direct contact information for their specific SAM (i.e., no queue for you to call).
Platinum Support for Partners is the premium support offering available from McAfee and provides the Partner with an assigned Support Account Manger who is available twenty-four hours a day and is the central point of contact for any issue the Partner has. Elite Partner status delivers:

  • Complete access to the McAfee ServicePortal and Gold Support, and all associated features
  • Assigned Support Account Managers available 24/7
  • Access to the Platinum technical newsletter
  • Beta participation availability
  • Proactive communication of emerging viruses and vulnerabilities, product updates, security    vulnerabilities, and announcements (MSAS)

Q27: I previously applied online, why do I need to apply again?

If your application was in the past six months then there is no need to reapply. You will be sent a username and password.  If it was more than six months ago then the information we have on you is old and we need new information.

Q28: Where do I get a login for www.mcafeepartner.com

Your CAM can provide you with a login or you will have received a login when you register.  This login is different to the username/password required for MAX. McAfeepartner.com includes APAC only information on the partner program.